Pukka?

Pukka tea bags? Two of the boxes below contain an extra 20%
more tea bags in exactly the same sized box, that's 4 more

24         :         20         :         24

But as you can see there is room for more more more.

Dr.Stuart's Extraordinarily Good Tease

Yesterday I purchased 2 packets of Dr.Stuart's Extraordinarily Good Tea,

mainly because they were on offer for £1 for a packet of 15 herbal tea bags (26g)

I opened the box and flipped the bags so they were laying flat rather than
standing upright, revealing that approximately
33% of the box is empty space.

Text on the box states 'Dr.Stuart's has 15% less packaging than before'

Why would a company boast about using less packaging when they could

have made the reduction 3 times greater?

Yogi Tea

Is the packet half full or half empty?  Check this out, 2 new packets of Yogi Tea, but the contents of both actually fit in one box.  No trickery involved.  But doesn't the printing inside the box look lovely, it makes me think the tea tastes better and justifies the ridiculously high price for 15 tea bags.