Is the packet half full or half empty? Check this out, 2 new packets of Yogi Tea, but the contents of both actually fit in one box. No trickery involved. But doesn't the printing inside the box look lovely, it makes me think the tea tastes better and justifies the ridiculously high price for 15 tea bags.
Some companies pretend to be down with Planet Earth, giving the impression they are wholesome and lovely. But in reality they could try a bit harder when it comes to wasted space in their packaging. Filling this empty space would mean less lorries on the road and less visits to the shops, resulting in a lower carbon footprint and benefiting our environment. Surely it is simple common sense?
Friday, 29 July 2011
Yogi Tea
Labels: packaging, tea, pukka, good earth
carbon footprint,
empty,
environment,
global warming,
luxury,
mint tea,
packaging,
tea bags,
yogi
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